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About (New)

Good Ghosts Co. is an apparel & lifestyle brand created to make some cool stuff and do some good along the way. This is also the proud home of the official online stores of Chad Sugg and Backseat Goodbye.

Good Ghosts Co. was launched in June of 2016 by Chad Sugg. After 10+ years of making music under a couple of different names, self-publishing four books, and endless other creative releases, one day it clicked to just take everything he had and would create and put it under one metaphorical digital roof.